I just read Humpy Wheeler's "Growing Up NASCAR". Humpy is a brilliant businessman specially in the field of sports marketing. If you are remotely interested in NASCAR or sportsmarketing, you should read his book. WR Bob
The market side of any thing is usually interesting due to the fact that most of us have zero education in the field and that makes us normally clueless on what is happening behind the scenes and have no idea how these guys get our money out of our pockets so easily ... nascar is pretty much a joke today in many ways ... It is much safer (and a very good thing) for the drivers I'd say due to the car and finally some track changes ... But they stomp little guys and will slant things for the stars at times... Zero loyalty in this crowd today .... Just lip service ... Look at how they started their hall of fame... Why would this guy be brilliant?
First off he started his first business as a kid repairing bicycles for the local kids. Then started weekend bike races that he charged small entry fees for and gave winning prices. He wrote for the local paper covering small town car races as a teenager, which led to him being a race promoter even before before attending college where he got a journalism degree. I could go on for hours, then you would have to read the book, right. He's the most highly reguarded and consulted man in auto racing still today. His life story in this book would make everyone from John Wayne to Obama jealous! Guess I'm partial because I know his family well. Thanks for asking. WR Bob
