Hi guys, I work for a dealership that focusses solely on Italian motorcycles. The pre-KTM Husqvarna included. Today I was daydreaming about one of our other brands: MV Agusta. MV Agusta has been rapidly growing for the last 3 years. Both in models and sales numbers. However the other Castiglioni brand, Cagiva, has been sleeping for a few years. Some people think that they will restart the brand in a few years to specialize in cheap motorcycles. However I expect a different approach: Cheap Cagiva's will compete with more expensive MV's in one way or another. So Cagiva can only produce bikes that are no threat to MV. MV currently keeps increasing the amount of models in their range. They want to enter all segments. However I believe there is one segment they cannot breach because they have no brand history in the segment (which is a key for succes and the reason Pierer bought Husqvarna). I would love to see a renewed Cagiva with a focus on offroad motorcycles. They have the knowledge (pre-BMW Husqvarna) and the history (Dakar). What do you guys think?
id love it love it love it may one model along the lines of a 2t AJP and a affordable freeride/xride type bike
I Don't see them making a come back , they weren't very popular even back in the day (80's). There Dakar wins where on a V Twin version of street bike motor, nothing like the MX bikes were. MV Augusta makes very good street bikes, cause they race them & they put in the development time.
they have two 125 MXGP titles 1984 &85 i think that's where the cash to buy Husky & Ducati came from Pekkas wins sold alota bikes you know what they say in F1 if you want to win hire a fin and that's what they did
Not to be confused with daydreaming, but once, I dreamed about working in the high-tech corridor of Seattle, WA area and good or bad, it happened. I dwell in reality really and after seeing all the crying over bmw trying to get into the dirt bike business and build a supply network and now a second small company toted to the high heavens here is actually belly-up, I gotta say it ain't easy being a ~stand-alone bike company. Capitalism is gonna eat them up. That's the way it goes apparently. Maybe going with a company that has a BIL++ population is about the only way I can see a company growing upwards without gigantic risks to your money ... Even in this case, it may not be so easy to dazzle these other-than-the-western-hemisphere-companies for backing. (SP says the Indians are sticking with their local brands and not interested in what he is selling) -- My history does not cover all the time I'm talking about here and I could easily be wrong and way-off base, but when the smaller bike companies were excluded from racing in the states on the big stage a couple decades ago, all that advertising time was lost ... No name brand value was ever generated for the small guys since the early 80s?.
