Lotus enters motorcycle business

Discussion in 'Newsroom' started by ray_ray, Feb 24, 2014.

  1. ray_ray Mini-Sponsor

    Location:
    The Philippines
    Husqvarna Motorcycle:
    08\013 WR250, 010 TC250, 012 TC250
    200 Horses

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    Ever since firing its CEO Dany Bahar in June 2012 and reporting a near $200 million loss, Lotus has sought to find solid footing. One way the British marque planned to achieve this was by entering the motorcycle business, promising to deliver a Lotus "hyper bike," built by German race team Kodewa and the Holzer Group, by the turn of the year.

    And here it is, the Lotus C-01. A true stunner that isn't really a Lotus at all.
    The storied sports car maker has become more of a branding company than the automotive innovator it once was, enlisting others to do the heavy lifting while licensing the Lotus name for the sheet metal. This was evident in the 2010 IndyCar season, slapping Lotus logos on the carbon body that covered the Honda powerplant (they did enter an engine in 2012, although I'm not sure Lotus wants to be reminded of that). In Formula One, the Lotus F1 team is powered by Renault, and according to Lotus' most recent press release, the C-01 bike "is not designed, engineered or produced by Group Lotus" at all.

    It remains another licensing deal where Lotus plays consultant, with Kodewa producing the bike and Holzer handling development.

    Does it matter that it's not technically a Lotus? Well, that depends on your view. What we know for sure is it's about as stunning a motorbike as one could imagine, which isn't surprising given its designer. It may not have the strongest business, but Lotus still knows how to get attention.
    juicypips and MotoXotica like this.
  2. LandofMotards Moderator

    Location:
    Colorado
    Husqvarna Motorcycle:
    2014 TC250
    Glad they didn't buy Husky :)
  3. Johnrg Husqvarna
    Pro Class

    Location:
    Santa Barbara
    Husqvarna Motorcycle:
    2013 TE 310 R
    Other Motorcycles:
    Ducati Sport Classic/Ducati SFV2
    Needs a sissy bar and ape hangers... Kind of streeeetched out. Good on the Salt Flats maybe with a fairing that's functional. Like the color treatments in any case.
  4. Darkside Husqvarna
    AA Class

    Location:
    SF Bay Area
    Husqvarna Motorcycle:
    none left
    Other Motorcycles:
    beta, ktm, aprilia
    very cool. sometimes you gotta do what you gotta do to stay alive
  5. Motosportz CH Sponsor

    Location:
    Vancouver WA
    Husqvarna Motorcycle:
    2021 TE250i, 570 Berg, 500 KTM, 790R
    Other Motorcycles:
    many
    Yeah I saw this the other day. They are a design shop like Porsche and I bet this goes no further than the ones you see here. Bet it is nothing more than to drum up visibility which it is doing.

    Really? You are loosing money hand over fist so you start untested exotic bike manufacturing to bail you out? WOW, no wonder they are broke. Stupid way to try and make money.

    Ferrari did this a while back too with as stupid looking design as the Lotus.

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  6. fran...k. Husqvarna
    AA Class

    Location:
    eastern ct
    Husqvarna Motorcycle:
    420ae 98wr125 2004wr250 others
    Other Motorcycles:
    electric freeride 1993 yam gts
    "Ferrari did this a while back too with as stupid looking design as the Lotus."
    That red one is rather intresting in my opinion. I also have the opinion there is a point where the operator belongs in an airplane. 200 horsepower, staying alive, motorcycle, something seems misplaced.
  7. Zomby woof Husqvarna
    Pro Class

    Location:
    Ontario, Canada
    Husqvarna Motorcycle:
    2011 CR 150
    That's a whole lot of ugly in a small package.
  8. rasputin Husqvarna
    AA Class

    Location:
    Bavaria
    an interesting thing is that this bike seems to attract the most attention and receives the most well-meaning comments from people who do NOT ride motorcycles. to me, it seems like "you either love this motorcycle, or you have actually ridden a motorcycle before".

    r
    LandofMotards likes this.
  9. juicypips Husqvarna
    Pro Class

    Location:
    gloucestershire
    Husqvarna Motorcycle:
    wr 360. 2002
    Other Motorcycles:
    Gas Gas TxT 300, Yamaha wr250f
    :cry:i like the lotus badged bike an i ride a husky :cry:
    i also liked tron - the first one an think i could pimp it to look similar!:cool:
    eitherway if you do what you always do you will get what you always have.
  10. yzrider Husqvarna
    AA Class

    Husqvarna Motorcycle:
    2004 cr125
    Other Motorcycles:
    2009 yz250f 197? rickman zunpaap 125
    I like them. Could never afford one but they loook wild.
  11. Cosmokenney Husqvarna
    Pro Class

    Location:
    North Auburn, CA
    Husqvarna Motorcycle:
    '17 TX300
    Other Motorcycles:
    Yamaha FZ-09
    When I become a super villain, I'm buying one of these :thinking:
    ray_ray likes this.
  12. Motosportz CH Sponsor

    Location:
    Vancouver WA
    Husqvarna Motorcycle:
    2021 TE250i, 570 Berg, 500 KTM, 790R
    Other Motorcycles:
    many
    Read an article about this bike. They plan on making 100 of them. So, your company is in a 200 million loss and you decide to build 100 motorcycles to fix this. I think the financial problem might be painfully obvious.
    Indorider likes this.
  13. ray_ray Mini-Sponsor

    Location:
    The Philippines
    Husqvarna Motorcycle:
    08\013 WR250, 010 TC250, 012 TC250
    That front fender makes me think of these guys:
    Spy_.jpg
  14. XLEnduroMan Heroes Ride Huskys. The others follow.

    Location:
    Durham, CA.
    Husqvarna Motorcycle:
    '18 Husqvarna 701 Enduro.
    Other Motorcycles:
    '20 Ducati Hypermotard 950.
    With that geometry, it might give a '80's Honda Magna cruse missile a run for the money. Or better yet a Yami triple from back then. I saw a stack of them dohc yami triples (wrecked) at a tow yard when my buddy was collecting his wrecked Honda Saber. Nice looking Lotus concept though.
  15. Indorider Husqvarna
    AA Class

    Location:
    Bojonegoro, East Java Indonesia
    Husqvarna Motorcycle:
    2010 TE 250
    Other Motorcycles:
    Yamaha TZM, Suzuki RGR (2 smokers)
    One word: Ridiculous!
  16. firecrackerkid Husqvarna
    AA Class

    Location:
    Grand Coulee, Washington
    Husqvarna Motorcycle:
    78 390 OR, 84 250WR, 83 175WR
    And they said Sally Carrera was Lightning McQueen's girlfriend.
    juicypips and LandofMotards like this.