I was in a Borders and checked out a dirt bike magazine, Dirt Bike, I think. It had a full article on the BMW 450, a shootout for 450's that included Husqvarna, KTM, Honda, Kawi, Yamaha, Husaberg, Beta, and Suzuki. Also an article on the TE 310 I think. Pretty good representation for BMW/Husqvarna.
That has been the trend lately. It's good to see a lot of the euro/smaller brands getting a lot more press. Reading about the big four all the time was really getting boring.