SCOT HARDEN JOINS HUSQVARNA MOTORCYCLES NA, LLC AS NATIONAL SALES AND MARKETING MANAGER Intent on Reviving Prestigious Brand in U.S. Woodcliff Lake, NJ – September 8, 2008…Scot Harden, a 26-year veteran of the off-road motorcycle industry and AMA Hall of Fame inductee, has joined Husqvarna Motorcycles NA, LLC as National Sales and Marketing Manager. The move brings Harden’s professional and racing career back to where it began – at Husqvarna. Prior to his 20-year career spearheading corporate marketing strategies, product development and sales for KTM North America, Harden was a regional sales manager for Husqvarna and, later, Cagiva, which purchased Husqvarna in 1987. For the past two years, he has been general manager of KTM Adventure Tours, a company he launched in 2006. Harden also enjoys iconic status as a motorcycle racer with credits that include African Rally Champion and two-time Dakar Rally Veteran, three-time Baja 500 and Baja 1000 Overall Champion, three-time ISDE Medalist – US Trophy Team Member and two-time AMA Amateur National Offroad Champion. In October, he will be inducted into the American Motorcyclist Association (AMA) Hall of Fame for his off-road racing accomplishments on Husqvarna motorcycles. “I am delighted to welcome Scot to the Husqvarna leadership team,” said Mark Brady, President of Husqvarna Motorcycles NA, LLC. “He brings a unique combination of industry insight and off-road racing expertise to the process of re-igniting the Husqvarna brand in the U.S.” In his role, Harden will be responsible for developing and implementing marketing activities as well as creating a broader infrastructure to enhance sales of the legendary marque. One of Harden’s first orders of business, according to Brady, will be to organize Husqvarna Motorcycles NA’s first dealer meeting in 20 years. “This is a great opportunity to take Husqvarna’s rich heritage and build upon it with the impressive resources of BMW to create a fresh new brand identity,” commented Harden. “I am fortunate to have been part of the company’s heritage as well as its future.” Harden will maintain offices in Woodcliff Lake, NJ, where Husqvarna Motorcycles NA, LLC is headquartered, and Southern California, where much of the off-road racing community is centered. Harden and his wife, Kristi, have two sons -- Brent and Brock -- both of whom are accomplished motorcycle racers. Husqvarna Motorcycles. Tradition on two wheels since 1903. Husqvarna Motorcycles, which was purchased by the BMW Group in October 2007, is well-known and highly respected in the off-road motorcycle market. Its heritage is inextricably linked to competition riding with numerous world championships in the 60s and 70s in both motocross and enduro classes. In 1987, Cagiva purchased the Husqvarna motorcycle division and moved production to Varese, Italy, where the bikes continue to be manufactured today. Husqvarna Motorcycles NA, LLC Husqvarna Motorcycles NA, LLC is part of BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, which is located in Woodcliff Lake, New Jersey. Husqvarna Motorcycles NA, LLC announced a return to off-road racing competition earlier this year, supporting a professional race team to compete in the GNCC Racing Series. The riders pilot 2008 Husqvarna TXC 450 off-road models in the GNCC’s XC1 class.
This is great news now we will have a world class racer and person working on the Husky off road program.Plus he is from so calif and loves desert racing
Ummmmmmmm no offence, but that wasn't suppose to be posted until the September 8th.......... oh well glad it wasn't me! BlipBlip
Awesome Sounds like a great job for a great guy to me. If he wants he can actually ride as part of his job to promote the brand possibly in a race series. And if something bad happens and he gets hurt he can sit behind a desk and still be incredibly effective at his job... nice. At the risk of saying the obvious - he is warmly invited to join the site and put up whatever he wants. Other people too. This site is a lot different than other sites in that respect. .
This is exciting news on many levels. Mr. Hardin brings to the table a unique blend of skills and experiences that cant be found anywhere else. Congrats to Husky for bringing him on board, and congrats to Scott for having the courage to go and do it all over again. Fingers crossed we get to welcome Brett soon.
Another west coast guy!.....................Just kidding. Its all good.........nah........great. I just hope New jersey living does not corupt him..........I mean having the "local teamsters" as a sponsor could be a bad thing...........there is enough risk of getting a leg broke by just riding! Joe
Remember the day when Husky was west coast times were good. No offence but last 20 years back East and it's sucked since. Have to see what the next 20 brings. Not kidding! How's that for an across the bow shot. Later George
Triple ouch !! prepare to repel borders! but remember George, the Germans will fight ..............whereas the Italians would just surrender....except the Italian Marines and Paratroopers. Joe
