That would be key to ensure the bikes remain different style and probably part reason why people remain in Sweden for Husaberg. Also, I see all three brands remaining alive and separate. I mean, Husaberg wouldn't be losing money nor would it cannibalise KTM or Husky. 3 brands in 3 different countries sharing common parts fits the VW Group business SP references. When SP says "back to its roots" it could be taken two ways. Husky goes back to Sweden OR Husky once again becomes a strong player in MX. I think the latter. When SP says "two pronged" attack against the japs. Maybe he means KTM and Husky against the japs in MX. Husaberg is an alternative bike for the European enduro riders that don't want to ride orange. So he picks up 7000 sales instead of losing to beta gasgas etc etc...
I forget what the actual market "theory" is, but it is based around the coca-cola pepsi companies. Basically it describes how a single market, that may have many players at first, is eventually dominated by two brands. Android / iPhone, coke / pepsi, coors / bud etc. at the end of the "fight" rarely are markets more than 80/20 split between two brands. I think he want's to own both of those brands, or at least have a few in the fight for a while. I think this is a thing... Yea.. yea.
Is this partly new and old news ? How can they have parts supply if they have closed the factory - layed off the factory workers - unless its only externally sourced parts? Below is the announcement via Trailzone: HUSQVARNA & HUSABERG TO BE RE-UNITED! Ever since KTM boss Stefan Pierer recently used his company Pierer Industries AG to purchase the Husqvarna brand from BMW, the question on everyone's lips has been, what will happen with Husqvarna? Well, here are some of the first official clues as to what will happen in the future for the 100-plus-year-old Husqvarna brand, via a press statement issued this evening by Husqvarna - check it out: ?WE BRING TOGETHER WHAT BELONGS TOGETHER? The year 2013 will be remembered in motorcycling history as the year that Husqvarna was reborn. HUSQVARNA STARTS A NEW ERA OF GREAT SUCCESS Following the acquisition of Husqvarna by Pierer Industries AG and after careful analysis and evaluation of all aspects, it was decided to re-unite what came out of shared roots 25 years ago. In other words, Husqvarna will enter a positive new era by combining its own rich heritage with Husaberg?s state-of-the-art technology. NEW HUSQVARNA MODEL LINEUP TO BE PRESENTED IN OCTOBER The new generation of Husqvarna models is already in progress: a new line-up, with brand new exclusive design and the latest technology is being developed and will be offered in the segments Enduro, Motocross and Sportminicycles. There will also be exciting, newly developed products in the Supermoto segment ? one in which Husqvarna has enjoyed a lot of success in recent years. DON'T MISS THE PRESENTATION OF THE NEW HUSQVARNA OFF-ROAD LINE-UP IN SWEDEN, PLANNED FOR EARLY OCTOBER 2013. The new line-up will be presented to the big fan community at the international EICMA show in Milan in early November. HUSQVARNA SPORTMOTORCYCLE GMBH, OPERATIONAL AS OF OCTOBER 2013 As of October 2013, the new group company 'Husqvarna Sportmotorcyle GmbH' based in Mattighofen, Austria, will be fully operational in the production and sale of the new model range to the Husqvarna network of dealers and distributors. Parts supply and customer service for all Husqvarna models up to and including Model Year 2013 are guaranteed for the years to come and will remain at the current business location in Biandronno (VA), Italy.
same press release to Enduro21 http://www.enduro21.com/index.php/component/k2/item/1064-husqvarna-husaberg-reunited My take say hello to the new Husqvarnas- Husabergs with another different color plastic and minor differences from KTMs. As for my 11 and 13 X-lite based machines, all the parts supply will be doled out from the Italian plant where they were constructed. I dont think the "X-Lite", 449/511 are going to be built anymore and the whole 2 stroke line will be all KTM 2 strokes with different name plates (like Hbg is now). My next bike will be #1 a TM or #2 a Beta, mark my word. PS I rode Katos when most left coast people never heard of any other brands than Japanese big 4 bikes (300 and 250 2Ts). As for Huskys- 86 510TX, 99 TE610(ds), 04 TC450, 06 TE450(ds), 08 TXC450, 11 TE310(ds), 13 TXC310.... only the 86 was a Swede the rest were all Varese Italia machines. I'll be moving to the right coast at Pesaro or into the Tuscan hills next time around.
Why change a tire when you have road service? Screw it, let the tow truck guy do it. He gets paid and I don't get dirty. Sure, if you're in a hurry you can change it yourself, but why pay for road service and not use it? BMW did plenty for Husky. MARKET IT, for one. You've heard a lot more about Husky in the last couple years than in many years before. If SP thinks he can keep doing the same Husaberg thing but sell a lot more simply by slapping a different name on it, he's a total fool. We won't know shit in October. The first model year of the new brand is a throw away. It's what ever they could slap together quickly. It will say nothing about what the real plans are. 2015 will tell more, 2016 should really let us know what the deal is.
I agree. This isn't a picture that will come into focus fast so no point in running around with our hair on fire. Heck my 2012 will serve me fine and parts will be pleantifull for a few years, by then we'll be seeing clearly. I'm with you RT if we have rebranded KTM's in 2016, those TM's will look even tricker than they do now!
