KTM/Husqvarna... now how will this play out?

Discussion in 'Newsroom' started by Farmer John, Jan 29, 2013.

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  1. Motosportz CH Sponsor

    Location:
    Vancouver WA
    Husqvarna Motorcycle:
    2021 TE250i, 570 Berg, 500 KTM, 790R
    Other Motorcycles:
    many
    it is a triple!
    Motosportz, Jan 30, 2013
    #281

  2. Motosportz CH Sponsor

    Location:
    Vancouver WA
    Husqvarna Motorcycle:
    2021 TE250i, 570 Berg, 500 KTM, 790R
    Other Motorcycles:
    many
    Hell for Leather is reporting that KTM CEO Stefan Pierer is finalizing a deal to acquire BMW’s subsidiary offroad motorcycle marque, Husqvarna, via Pierer Industries AG. Pierer is part owner in KTM through shares in Cross AG, which is also backed by Indian moto giant Bajaj. It was originally thought that KTM was vying to acquire the small motor maker outright, but as more information has come in, the situation has gotten more nuanced.
    HFL goes on to quote Nieuwsmotor’s Iwan van der Valk on how the deal is apparently going down:
    “It’s not KTM that is buying Husqvarna, but KTM’s CEO and part-owner Stefan Pierer. He bought it with his ‘other’ company Pierer Industries AG. This is not connected to Cross AG, the owner company in which both Pierer and Bajaj hold shares. The next six months will be spent looking how Husqvarna can cooperate with KTM but a new model is already promised to revealed at the 2013 EICMA in november.”
    Others are weighing in on the deal, concluding that this is less about one offroad focused company buying another, but instead about a bigger play from Bajaj. From moto journalist Mark Gardiner:
    “KTM’s a great, but small, company. It’s easy to see the impending purchase of Husqvarna for what it is, another move by the big Indian motorcycle company, Bajaj — which already owns a big piece of KTM — to diversify its portfolio of brands, manufacturing capability, and design talent.”
    The move comes as a surprise from a BMW observer point of view. BMW’s investment in the brand was not insubstantial and it seems like their efforts to truly grow the marque were just really getting started. Perhaps BMW thought it better to stay focused on its own lineup of motorcycles and leave the niche motorcycles to others. Stay tuned as we keep tabs on this developing story.
    Motosportz, Jan 30, 2013
    #282

  3. Motosportz CH Sponsor

    Location:
    Vancouver WA
    Husqvarna Motorcycle:
    2021 TE250i, 570 Berg, 500 KTM, 790R
    Other Motorcycles:
    many
    Sounds like maybe a done deal?

    I am kinda excited.

    [IMG]

    K
    Motosportz, Jan 30, 2013
    #283
    Tinken and BILLF like this.

  4. Joe Chod Husqvarna
    Pro Class

    Location:
    upstate NY
    why do all the Husky big wigs look like Ray Romano?


    Just sayin


    Joe Chod, Jan 30, 2013
    #284
    454x likes this.

  5. 454x Husqvarna
    Pro Class

    Location:
    Dunnigan,Ca.
    Husqvarna Motorcycle:
    2012 CR165 w/36mm lectron.
    Other Motorcycles:
    2014 BETA 300RR w/36mm lectron.
    Has anybody actually worked today?It's been real hard for me too since this thread started........:mad::(:):applause::thinking:
    454x, Jan 30, 2013
    #285

  6. Motosportz CH Sponsor

    Location:
    Vancouver WA
    Husqvarna Motorcycle:
    2021 TE250i, 570 Berg, 500 KTM, 790R
    Other Motorcycles:
    many
    Italian.
    Motosportz, Jan 30, 2013
    #286

  7. 310huskyTE Husqvarna
    Pro Class

    Location:
    Melbourne Australia
    Husqvarna Motorcycle:
    2014 FE 350, 2011 Meo.
    Other Motorcycles:
    67 CR250, 71 400 Cross, 78 CR250
    This thread just got me a trophy!!!:applause::banana:
    Now to clear some space on the shelf for it.
    310huskyTE, Jan 30, 2013
    #287
    Coffee, 454x and rajobigguy like this.

  8. oregonsage 4st Clerk

    Location:
    Dry Washington
    Husqvarna Motorcycle:
    FX450
    Other Motorcycles:
    Yamaha DT400 x 2, BMW G310R
    Good thing Coffee got the server upgraded before this happened.
    oregonsage, Jan 30, 2013
    #288
    4eyes, Coffee, WoodsChick and 2 others like this.

  9. motocrossmr Husqvarna
    AA Class

    Location:
    New Jersey
    Husqvarna Motorcycle:
    '15 TE300
    Other Motorcycles:
    '05 PW80, '12 KX 65
    Work????? Oh....yeah. I knew i was forgetting something today.
    Its the pleats.
    motocrossmr, Jan 30, 2013
    #289

  10. trentm Husqvarna

    Location:
    Eau Claire, WI
    Husqvarna Motorcycle:
    None
    Other Motorcycles:
    Beta, BMW, Yamaha
    I certainly haven't done much and this has been the best motorcycle gossip since.. ?
    trentm, Jan 30, 2013
    #290

  11. MattR 2T Forum Clerk

    Location:
    Temperance, MI
    Husqvarna Motorcycle:
    WB165, SM610
    Other Motorcycles:
    Yamaha FZ1
    Forums are great! You get the inside scoop on events, while websites like CycleNews still has not posted a thing. CycleNews will eventually post something when it is a week late. I just find it kind of funny... Cycle Anti-News.
    MattR, Jan 30, 2013
    #291

  12. dcg141 Husqvarna
    AA Class

    Location:
    Mississippi
    I just got our invitation to the KTM dealer show in Austria. This has been planned since last year. The itinerary includes a dinner with Mr Pierer. So make of that what you will. Looks like a play by him and Bajaj to expand thier footprint. So the owner/owners of KTM will own Husqvarna. I get the feeling that they saw a bargin and were in a position to buy. My guess is the situation is pretty fluid and developing even with the major players. Looks like Bajaj money is in this deal too so both companies will be joined at the hip so to speak. To the extent of happens now is pure speculation but I will weigh in. Here are some numbers to think about. The worldwide sales of motorcycles is 44 million most of which is China, India and emerging countries. Honda owns 25 % of that market. I think that Pierer and Bajaj are looking at that huge market and want some of it. KTM is already getting some of it now. Even if you could get 1% that would be 440,000 units. 4 times what KTM/Husqvarna is selling now. This a bold move by Bajaj and it goes beyond dirt bikes. Just my opinion.
    dcg141, Jan 30, 2013
    #292

  13. ScottyR Husqvarna
    AA Class

    Location:
    Mitchell, ON
    EU has some pretty strict anti-competition rules. Maybe this is the reason that Pierer bought the company instead of Cross/KTM? I am wondering if the EU would have blocked such a sale if KTM bought the company themselves? Sounds like KTM is going to be involved with the future of Husqvarna in one way or another.
    ScottyR, Jan 30, 2013
    #293

  14. Gotlabs Husqvarna
    AA Class

    Location:
    Branchville, SC
    Husqvarna Motorcycle:
    12 CR144 X 2!
    I am "unliking" this stupid thread. Total crap for sure, I can only dream that ktm has nothing to do with Husq and the Piereier dude brings his bank roll and gives us a solid modern smoker, with and without the old man button.
    Gotlabs, Jan 30, 2013
    #294

  15. dcg141 Husqvarna
    AA Class

    Location:
    Mississippi
    Scotty I have said for awhile now that the Europeans smell bood in the water with reguards to the Japanese. The VW aquisition of Ducati, BMW going solidly into the sport motorcycle business and now the 3rd player gearing up. Add the efforts of Harley and Polaris and all of these companies are digging deep into the big 4's pockets.
    dcg141, Jan 30, 2013
    #295

  16. dcg141 Husqvarna
    AA Class

    Location:
    Mississippi
    Here is a question for all of you. Now that India owns Rover, Jaguar part of KTM and now it looks like Husqvarna are you starting to look a that country in a different light? Like I said earlier in this thread, India is becoming a major player on the worlds economic stage.
    dcg141, Jan 30, 2013
    #296

  17. Norman Foley Husqvarna
    Pro Class

    Location:
    Trumansburg, NY... The Beautiful, Finger Lakes
    Husqvarna Motorcycle:
    82 250WR 86 250WR 93 WXE350 03 TE610
    Other Motorcycles:
    '85 Fantic 300 '12 HUSABERG TE250
    How I long for those "Halcyon Days" of Early Cagiva USA..... National MX and SX Team, Husky in the mix for National Enduro Champioships, lots of Huskys in local series, broad range of bikes bikes from 50cc Husky Boy to the TE610E DS and back across the pond.... Multiple WEC and Supermoto Championships. The Castiglioni and Ferracci families definitely had passion!
    Norman Foley, Jan 30, 2013
    #297
    steadydirt likes this.

  18. oregonsage 4st Clerk

    Location:
    Dry Washington
    Husqvarna Motorcycle:
    FX450
    Other Motorcycles:
    Yamaha DT400 x 2, BMW G310R
    Both India and China are developing enough funding to be major players, but they lack the manufacturing infrastructure (improving fast) and the brand credibility and distribution networks. Buying Volvo, Jag, Land Rover, KTM..etc. gets them instantly known brands and an existing network of dealers around the world.

    I dont thing that Jags will be assembled in Coventry forever....or if they are it will be bolting together modules from offshore. Design and Engineering is another thing though. What we see is outfits like BMW and VW do the engineering at HQ in Germany and then assembly around the world. Motorcycles are built much the same way.

    The trend is far from over, and someday India and China will be drivers of the purchase side of the equation too as their consumers become more prosperous.
    oregonsage, Jan 30, 2013
    #298

  19. Huskynoobee CH Sponsor ZipTy Racing

    Location:
    Castaic, CA
    Husqvarna Motorcycle:
    2011 TE449 2006 WR250
    Other Motorcycles:
    HDUltra Classic IT200 YZ250 SV650s
    OH MY FREAKING GOD!!! If I have to call friggin New Dehli for Husky motorcycle parts, somebody's goin' down!:banghead:
    Huskynoobee, Jan 30, 2013
    #299
    Clete, Gotlabs, utopia and 1 other person like this.

  20. K5PL5 Husqvarna
    Pro Class

    Location:
    Palmyra, PA
    Husqvarna Motorcycle:
    2012 WR300
    Other Motorcycles:
    03 Suzuki SV1000/73 Honda CB350
    Truedat! My 07 SM510R felt like a true race bred Italian beast. I used to call it "Martello Rosso" " The Red Hammer"
    Ferracci's guys breathed all over that bike and it was a beast.
    I kinda likes seeing MV Augusta on the side of my frame too haha
    K5PL5, Jan 30, 2013
    #300
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