KTM/Husqvarna... now how will this play out?

Discussion in 'Newsroom' started by Farmer John, Jan 29, 2013.

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  1. Joe Chod Husqvarna
    Pro Class

    Location:
    upstate NY
    Saw "KTM" on engine cases of bikes that looked like 1975 CB 250's in Afghanistan. Brand new. There is a whole other world out there that we USA folks tend to ignore.
    chuckc4 and oregonsage like this.
  2. oregonsage 4st Clerk

    Location:
    Dry Washington
    Husqvarna Motorcycle:
    FX450
    Other Motorcycles:
    Yamaha DT400 x 2, BMW G310R
    Exactly, what we have so far is news outlets regurgitating press releases which sound a bit different depending on whether they originate in Mumbai, Austria or Munich.

    What to watch for....does Mr. Peirer remain in Mgmt at KTM? If so then this deal is making Husqvarna and KTM cousins. If he goes his own way then they are splitting the family and becoming full competitors.
  3. Gotlabs Husqvarna
    AA Class

    Location:
    Branchville, SC
    Husqvarna Motorcycle:
    12 CR144 X 2!
    """"A: Let me give you two analogies. Let us say, Mercedes and BMW. They may both be in the same segment and they may both essentially be luxury cars but they are very different kind of luxury cars. Second example is, Volkswagen and Audi. They are not in the same space, Audi is one step above Volkswagen.

    While they are quite different at the front end they do share the platform and therefore they do share a lot at the backend right from product development to supply chain to manufacturing. With these two analogies we can venture to say that what can happen in the case of KTM and Husqvarna is one at the front end and this is my personal opinion, KTM and Husqvarna should retain their individual brand identities because even today both brands have place in the marketplace.""" End quote""""


    Am I the only one reading this in the respect that bajajaj is saying they will be the high roller by owni g ktm outright, and Husky will be sucking hind teet?
  4. Colo moto CH Sponsor

    Location:
    La Jara, Colorado
    Husqvarna Motorcycle:
    7602racing.com
    If this part holds true then that effectively means the end of the 449/511, 650 terra and strada, moab, and nuda. At least as badged as Husqvarna's, possibly sold as BMW's, but unlikely as BMW wants out of the dirt market where the 449/511 lives and would most likely want to shed anything that links it to Husky like the moab, nuda and 650 models.
  5. oregonsage 4st Clerk

    Location:
    Dry Washington
    Husqvarna Motorcycle:
    FX450
    Other Motorcycles:
    Yamaha DT400 x 2, BMW G310R
    Right, the global positioning of the brands may be one way to get mileage out of both KTM and Husqvarna. The world often looks different when you leave the 'west'.
  6. oregonsage 4st Clerk

    Location:
    Dry Washington
    Husqvarna Motorcycle:
    FX450
    Other Motorcycles:
    Yamaha DT400 x 2, BMW G310R
    I think the weakness of this approach is that in any given country the dirt bike market is not very big and its probably inefficient to fragment it this way. However, it might be a useful tool in other markets...say Husky is the brand in Malaysia, while KTMs are the one in Iraq....
  7. pvduke Husqvarna
    Pro Class

    Location:
    ... on the gas...
    Husqvarna Motorcycle:
    tripple-hondo hoosk...
    Other Motorcycles:
    dozens of them, kicked to the curb
    bring back the twin cams!!!
  8. utopia Husqvarna
    AA Class

    Location:
    Jackson, WY
    Husqvarna Motorcycle:
    WR250, WXC125
    They have a Duke 200 and a 390 is on the way:

    http://www.ktm.com/in/naked-bike/200duke/highlights.html

    People laugh at a 200 4-stroke streetbike in the USA, but they really are quite practical and a cheap form of transportation elsewhere.
  9. SHY UK Husqvarna
    A Class

    Husqvarna Motorcycle:
    yes please
    presumptive caste arrogance...
  10. robertaccio Husqvarna
    Pro Class

    Location:
    San Diego, Ca
    Husqvarna Motorcycle:
    2021 Husqvarna TE300i
    Other Motorcycles:
    99 HusqvarnaTE610, 94 Husaberg FC501
    how this will play out?? I will still ride and race my 310 every weekend and do normal maintenance and needed mods to it, To keep her going strong, I have no control over the big biz of company takeovers and purchases. Doesnt really matter WTF is going on up in corp headquarters. Same as the good ole USA. Just Get out and ride.
    Ruffus, Husketeer, rajobigguy and 5 others like this.
  11. Motovet45 Husqvarna
    AA Class

    Location:
    California City, Ca
    Husqvarna Motorcycle:
    WR 300
  12. utopia Husqvarna
    AA Class

    Location:
    Jackson, WY
    Husqvarna Motorcycle:
    WR250, WXC125
    My thoughts exactly. No matter what happens, the sun will still come up tomorrow, the snow will eventually melt and spring will come, and when it does I'm gonna just keep ridin' the heck out of my 09WR250!
    Long_Stroke, oregonsage and 454x like this.
  13. ajaxauto Husqvarna
    Pro Class

    Boy this is fun Really BMW Acted like they did us all a favor well did they? Lets see they made Husky use there 449 motor the one no one really races,Then they made some street bikes and dual sport bikes
    well who really cares.Husky is knows as a DIRT BIKE Company so I hope it continues as one.I really do not think BMW knew alot about dirt bikes and it seemed they would not lissen to those in the know about them.BMW people act like this is formula 1 when it really is Nascar. Maybe BMW tryied to make Husky something it is not people who ride Dirt Bikes are different so do not try to change them.
    Maybe the future is looking brighter,maybe a new Husky/husaberg racing team something like that.
    Most of the staff at Husky USA use to work at KTM so who know what will come of this
    I hope Husky returns to making only dirt bikes racing one at that
    KTM seems to like 2 strokes so lets hope for the return of premix or DI I do not care either way
    I just want to take my cheap ,light weight,easy to work on dirt bike out for a ride beat it then fix it and do it all over again week in week out.
    Kevin_TE250 and rasputin like this.
  14. utopia Husqvarna
    AA Class

    Location:
    Jackson, WY
    Husqvarna Motorcycle:
    WR250, WXC125
    That's the first statement that I've seen quoting anything from Pierer himself:

    ..."I want to see Husqvarna sales double in five years time to 20,000 motorbikes," he said, adding that his immediate focus would be on rejuvenating the ageing line-up of offroad models.
    Instead of fully integrating both companies, Husqvarna and KTM will be managed separately, while reaping the benefits of using common components.
    "This way we can use common engineering platforms to develop a variety of models that have completely different characteristics for each brand," Pierer said.

    ...When asked whether he was concerned the two brands might cannibalize each other's sales, he admitted there would be a slight effect.
    Overall, however, the Husqvarna brand would help it take share away from Honda (7267.T), Yamaha (7272.T), Kawasaki (7012.T) and Suzuki (7269.T).
    "It's never 1 plus 1 equals 3, but it's certainly 2.7, and there are still four Japanese brands from which there's plenty to grab."

    Interesting.
  15. mnb Husqvarna
    Pro Class

    Location:
    San Jose, California
    Husqvarna Motorcycle:
    2011 TE310 . . . . 2003 TE610e


    That depends on the details of the deal.

    Not necessarily. They may go with Husky. Or they might yo yo back to Berlin. That depends on BMWs intent when they were placed in Husky. If they filled Husky headcount, they're gone. If they were loaned to Husky, they'll yo yo back.


    :excuseme:
  16. oregonsage 4st Clerk

    Location:
    Dry Washington
    Husqvarna Motorcycle:
    FX450
    Other Motorcycles:
    Yamaha DT400 x 2, BMW G310R
    Nope, that is how they market them in the US.
  17. mnb Husqvarna
    Pro Class

    Location:
    San Jose, California
    Husqvarna Motorcycle:
    2011 TE310 . . . . 2003 TE610e
    So kill all the Husky engines and frames goodbye. They're gone.

    While I doubt they'll simply rebadge, you're going to have a second Husaberg - essentially a KTM, but designed with KTM parts by a different team. Three companies, sharing the same few engines, transmissions and probably frames, too. As many parts as possible to reduce the cost.
    Gotlabs likes this.
  18. ScottyR Husqvarna
    AA Class

    Location:
    Mitchell, ON
    I think it is pretty safe to assume that the Terra, Strada and 449/511 will not be produced under the new company.

    Too bad for the dealers who just dropped $5000+ on the MOSS tool to work on the 650. :(
  19. Gotlabs Husqvarna
    AA Class

    Location:
    Branchville, SC
    Husqvarna Motorcycle:
    12 CR144 X 2!

    That was copied from the original article, I only asked the question at the very bottom. Im on my phone so bolding/italicizing is difficult.
  20. BadMotoWeazal Husqvarna
    Pro Class

    Location:
    Alabama
    Well as a HVA owner & a KTM owner I've never really been brand exclusive as I like motorcycles. All of them, from one extent to another. BMW didn't see Husky as a money maker & decided to sale. KTM will do the same to HVA as they did to Husa & KTM: parts, bikes, accessories, dealerships, support, heck everything that has put KTM on top as an off-road motorcycle manufacturer. I feel bad for you folks that hate the Orange, but this may be the best thing to happen to the Gun-sight brand since the left Sweden. And that's my 2 cents.
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