• Hi everyone,

    As you all know, Coffee (Dean) passed away a couple of years ago. I am Dean's ex-wife's husband and happen to have spent my career in tech. Over the years, I occasionally helped Dean with various tech issues.

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KTM/Husqvarna... now how will this play out?

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Palito said:
http://www.moneycontrol.com/news/business/ktm-buys-husqvarna-huskys-may-roll-outchakan_816338.html
Click to expand...

How i read it, seems like Bajaj does have a controlling interest. Again I don't see why their KTM would compete technologically with the designs of the past Husqvarna. I'm afraid husky will end up like Husaberg; expensive and very similar to KTM, where KTM stays the premier brand. R&D will be shared and tested on the smaller production models and then moved onto KTM. I'll be staying tuned over the next while.
 
Man, this is the place for husky info!!! I just poked my head in TT after not going there for months and same absolute crap but now almost zero traffic. One guys saying he knows everything and how bad everything sucks etc. boring. Great info here people, thanks for keeping it real and being part of a conversation. I am completely 100% done with that other place of no info and lots of crap slinging. CH rules.
 
Motosportz said:
Man, this is the place for husky info!!! I just poked my head in TT after not going there for months and same absolute crap but now almost zero traffic. One guys saying he knows everything and how bad everything sucks etc. boring. Great info here people, thanks for keeping it real and being part of a conversation. I am completely 100% done with that other place of no info and lots of crap slinging. CH rules.
Click to expand...
+1...thx for all the info guys. Some very solid intel.
 
http://www.moneycontrol.com/news/business/ktm-buys-husqvarna-huskys-may-roll-outchakan_816338.html

With reference to the above article, you can bet on two things in the medium to long term:

1) Yes, Bajaj WILL keep and market the Husqvarna name and brand, because per year it is worth another 10k -15K units ... units built 95% from the KTM parts bin.

2) The Husqvarna bikes will be nothing more than some form of re badged KTM's, a la Husaberg, because that is how they will utilise the synergies.

It is irrelevant wether Bajaj kill the Husqvarna brand or keep and grow it, because ultimately we will be left with KTM kit under one name or another be it Husaberg, KTM of Husqvarna.
 
didnt realize the KTM 125cc and 200cc were being manufactured in India. interesting. is that the motor only or what?
 
SHY UK said:
"... example is, Volkswagen and Audi. They are not in the same space, Audi is one step above Volkswagen." Rajiv Bajaj

R32 is inferior to what, an R8?!
Audi build quality is superior to Volkswagen's, really?
'Presumptive caste arrogance'?

Discuss.
Click to expand...

Huh?

Audi DEFINITELY plays in a different market space than VW. You can debate "build quality" all you want, but the fact of the matter is that Audi plays in a higher market space than VW. Is there some overlap? Absolutely. Does this mean VW is crap or Audi is perfect? Absolutely not.

I'm not offended IF they go this router with Husky (low-cost option). Half the damn reason a lot of us own Huskies is because we didn't want to spend $10k on a KTM; let's not act all offended all of a sudden by the fact that Huskies are cheaper.

I don't really care if KTM owns Husky. I don't even care if they share some resources. However, I WILL be very sad if Husky becomes another rebadged KTM (like Berg), not because I have any problem with KTM (seems like a lot of folks here are very anti-KTM, which I am not), but simply because I like having multiple players in the market. It gives riders options, it gives racers more competition, and it keeps manufacturers honest.

If Husky retains some independence, this could be really good. KTM certainly has a FAR better understanding of how to run an off-road racing team than BMW does.
 
move it all to india. im serious.

they have the IT, manf infrastructure, excellent, smart, focused hard as hell working labor force that dont take 16 weeks vacation a year and do it all for pennnies on the dollar. i guarantee the quality will go WAY up if it's built to spec.
im serious. if they took the tooling and plants and moved it all to india in two years BMW would be WTF?? how do we do that?

india blows the sht outa the EU and china by a LARGE margin. they are the new world player and buddy leme tell ya, hells a poppin over there and you'd do wise to invest in them.

i say go for it. i hope what i read was true and india takes it all over, sooner the better. i also read nowhere in any of this the brand would homogonise with ktm. bajaj was pretty clear about the brand seperation.

only negative is BMW financing will proly be bye-bye. they were easy to deal with.
 
Think you'll see husky and ktm dominate the off road segment globally.

Might have two rigs competing and sharing resources, but that's ok. Its all in raising the bar.

Two heads are better than one,unless your siamese twins and want to go opposite way.
 
These various "news reports" reflect the lack of business/financial coverage of this industry. Many questions: What is the status of KTM facilities; newer updated factories, where is their infrastructure capital being spent? Same for Husky. I have the sense from somewhere that their Italian plant is very modern. What has been Bajaj's recent trend re moving production of major recent car acquisitions to India? Where are their motorcycle production facilities? How much of KTM is already in India? What is the board makeup of Cross and KTM? Nationality of senior management and staff? Any recent senior personnel moves involving Bajaj, Cross, KTM, Husaberg, Husqvarna?
I agree, much more to follow. In the meantime, glad that I am not a struggling dealer trying to allocate scarce inventory capital/credit vis a vis Husky, KTM, Husaberg; particularly if required tooling for service requirements is likely to change. I know that the required tooling for Strada/Terra has put off some Husky dealers.
 
Taken from MXA website.



A deal has been confirmed that BMW has sold Husqvarna to Peirer Industrie AG. Most people are confused as to what they may mean because of all the parties involved. Here are a few names; BMW (which owns Husqvarna), Husqvarna (which is already on its fourth owner), KTM (which is mostly owned by Stefan Peirer's Cross Industries AG)), Bajaj (the Indian motorcycle manufacturer that owns a stake in KTM through Cross Industries) and Stefan Peirer (who runs both Cross Industries AG and Peirer Industrie AG).Cross Industries AG owns shares of KTM, Pankl Racing Systems, Wethje Carbon Composites, Peguform plastics, Durmont carpet, WP suspension/radiators and Kiska design). But Cross Industries didn't buy Husqvarna, Stefan Peirer did.

Stefan_Pierer4.jpg

Stefan Peirer.
Why Stefan Peirer would want Husqvarna is not quite clear, but why BMW would want to sell them is clearer. BMW’s return on investment, since finalizing the deal to buy Husqvarna in 2008, has not been very profitable (with plant updates and new models eating into income). Plus, BMW was ill-suited to the dirt bike market in the first place and seemed to be trying to turn Husqvarna into a street bike company with the Nuda 900, Terra 650, Baja Concept and Strada 650. What Husqvarna does have is a proud heritage in dirt bikes, dating back to 1960, and a wide product line of offroad machines (most of which compete in the same market segments as KTM’s offroad lineup). The deal will take about one month to be finalized. The new owners will be responsible for service and warranties on all Husky product. And, when the deal is final, BMW will no longer supply any BMW parts or engines to Husqvarna. Additionally, all BMW employees at the Italian Husqvarna plant will stay on BMW's payroll and return to Germany.

Also unknown is what Peirer plans to do with Husqvarna. Can he repeat the success of KTM with Husqvarna? Does he plan to sell Husqvarna to someone else? What role will Bajaj play in all of this? Will he leave KTM to take up the controls of the Italian firm? Will KTM absorb Husqvarna they way they did with Husky spin-off Husaberg?

The success of KTM is amazing since Peirer took command. KTM sold 107,142 motorcycles in 2012. They grew 32 percent worldwide and increased their market share by 7.5 percent. KTM also worked closely with part owner, India’s Bajaj, who hold a 47.18 percent stake, to make headway in the massive Indian motorcycle market. KTM sold 8000 Duke 200 models and have a Duke 390 (coming out in March 2013) and Duke 125 versions also. Stay tuned, because this deal will either happen very soon or evaporate
 
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