Mike-AK
Husqvarna
Pro Class
the current discussion perfectly shows the "husqvarna dilemma": people want cheap bikes, and people want top-level racing.
top-level racing costs a lot of money, and - as always - somebody needs to pay for that. this "somebody" is the customers. so you can have "either-or", but you cannot have both.
apart from buying the husqvarna brand name ("my treasure")., he also gained responsibility for the husqvarna company: a quite modern factory, and ~240 employees.
employees with exactly those "twenty years [or more] experience in the off-road niche market and industry", "the former racers, and the skilled and knowledgeable technicians".
considering that he is actually dumping those 240 people in a machiavellistic move, i am sceptical about his "laudatory speech for the experts".
just a little journey through history:
- when volkswagen bought "auto union" (situated in ingolstadt) in the mid-1960's, they wanted to turn it into "just another volkswagen factory". auto union employees and labours fought hard to remain as a separate company. volkswagen finally gave in. a few years later, "auto union" and "nsu" (situated in neckarsulm) united into the "audi" company, making volkswagen's sub-company even bigger and stronger.
- when volkswagen bought seat in the mid-1980's, they obviously weren't going for technology, or a "brand". they bought a factory and experienced employees in a strategic place. nevertheless, they kept the brand and company name.
around 40 years after the purchase, volkswagen and audi are bothstrong and distinctive leading-technology companies. in the last 20-25 years, seat rose from being a low-tech "dictator-initiated state company" to a popular and modern company, and skoda continued it's way through turbulent times (fall of the iron curtain) as one of the oldest car manufacturers in business. well done, volkswagen.
- when volkswagen bought skoda in the early 1990's, they bought an experienced car manufacturer with factories in the (new) eastern-european markets. skoda build cars since 100 years...
even though pierer keeps talking about the volkswagen role model, he's actually always doing quite the opposite. husaberg is now to ktm what amg is to mercedes, and husqvarna is obviously intended to face the same fate (even when it's yet not obvious who'll be amg and who'll be mercedes). two "individual" brands from the same town, built in the same factory? and husqvarna is gonna be "scandinavian", made in austria? come on...
r
When you buy a motorcycle, do you expect or allow others to tell you what you can or cannot do with it? The man bought a motorcycle company. Let him do with it as he wants. Perhaps you can start your own motorcycle company and hire those 240 Italians? Be forewarned, however. They haven't a clue how to grease a bearing or torque a bolt, and their wiring harnesses look like they were made by crack-smoking squirrels.